SLC business students put Social Media to work

Students at St. Lawrence College organizing the Orientation program for incoming business students this Autumn have undertaken a web-based community-building campaign using yourunderground.info to both inform and engage first-year students prior to their arrival at college. The objective is to give new students a leg up on their life at St. Lawrence and begin building their cohort's community.

The web site acts as a hub for a team of eight student bloggers from diverse backgrounds and experience to pass along their hard-won experiences. In addition to the bloggers the site hosts student-made videos and an event calendar. It is also integrated with Facebook, Twitter and Youtube.

I think this effort by second and third year students at St. Lawrence exemplifies the hands-on and can-do spirit of SLC's business students. Technology, for them, isn't a worrisome thing; instead, it's a tool for effective communication.